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The actor Steve McQueen and the sunglasses model 649 have been its biggest ambassadors. Persol has become one of the most iconic brands of sunglasses and prescription glasses for men in the world.

In each season Persol raises its level of creativity and quality, in addition to reinventing some of its classics such as Persol 9649SG Limited Edition.

Its model of glasses stands out for offering a linear style with flexible rods, thanks to the Meflecto system, and lenses made of great optical material.